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Reclaim Your Professional Identity

Whether you're looking to land that next job, build resilience against today's layoff culture, or create the perfect launch pad for a business of your own, it's time to take back control of your professional identity.
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46. The Spreadsheet Decision

Aug 23, 2025
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Read time: 6 minutes 


Last week, I watched another "restructuring announcement" trend on LinkedIn... thousands of professionals reduced to line items in someone else's quarterly adjustment. The responses were heartbreakingly predictable: shock, loyalty pledges, and promises that "this company is different."

But here's what no one wants to admit: layoff culture isn't a temporary economic blip. It's the new normal, and your professional survival depends on accepting this reality.

 


The Commodification is Complete

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59. The Mid-Career IC Trap: Why Your Safest Position Is Actually Your Most Vulnerable
Here's a question that should make you uncomfortable: If your company needed to cut 20% of costs tomorrow, and you're a high-performing mid-career IC making over $170K, what structural power do you have to prevent your name from appearing on that spreadsheet? Not your performance. Not your value. Your structural power. The answer for most mid-career individual contributors is the same: absolute...
58. The Two Job Search Channels: Why 95% of People Are Playing the Wrong Game
Read time: 4 minutes | Forward to a friend ย  A recruiter friend admitted something to me recently that she was almost embarrassed to say out loud. She knows her company's ATS is rejecting qualified candidates - she sees it happen when people she knows personally get filtered out. But with 300+ applications per role, there's simply no way to review them all manually. The system is broken, she k...
57. Are You an Ant or a Honey Badger?
Read time: 5 minutes | Forward to a friend The Trail Off the Cliff Last month, I watched a former colleague celebrate their promotion to Senior Director. Big title. Bigger salary. Expanded responsibilities. But when I asked what excited them most about the role, they paused. "Honestly? I'm just glad I stayed on track." On track. Like they were following painted lines on a factory floor. When d...

Reclaim Your Professional Identity

Whether you're looking to land that next job, build resilience against today's layoff culture, or create the perfect launch pad for a business of your own, it's time to take back control of your professional identity.
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